Uncharted: An Elevated, Discovery-Driven Retail Experience is coming to Eatontown, NJ
A must-visit destination for everyday style, thoughtful gifting, and unforgettable in-store experiences
EATONTOWN, N.J. — July 2026 — A new kind of retail experience is coming to the Jersey Shore. Uncharted, the fast-growing lifestyle concept from The Paper Store Group, is set to open its newest location at 48 NJ-36 in Eatontown, marking its third New Jersey store following Clifton and East Hanover. The Eatontown location will welcome guests with a soft opening on July 25, leading up to a highly anticipated grand opening celebration on September 12.
Designed as a space to discover, Uncharted offers an elevated, immersive approach to shopping where every detail invites exploration. The store blends a modern, design-forward environment with an ever-evolving assortment of fashion, accessories, beauty, home décor, and curated gifts. The result is a destination that feels both effortless and inspiring.
Inside, shoppers will find a thoughtfully edited curation of must-have favorites and emerging brands, including Strawflower, Favorite Daughter, Birkenstock, Touchland, Owala, Bombas, Marin, and more. Whether you are searching for a meaningful gift, an unexpected new find, or the brands all over your TikTok, Uncharted brings it all together under one roof, making it a go-to for both everyday moments and milestone occasions alike.
“Uncharted is about creating a sense of excitement and possibility every time you walk through the door,” said Tom Anderson, CEO. “With Eatontown, we are thrilled to introduce a space where customers can discover something new, connect with others, and enjoy an experience that goes beyond traditional retail.”
More than just a store, Uncharted is designed to be a destination. Each visit offers something new, from product drops to interactive, in-store moments that encourage guests to linger, explore, and engage. That energy will come to life at the September 12 grand opening, where the first guests in line will receive exclusive prizes and giveaways, alongside a lineup of unique, can’t-miss experiences that capture the spirit of the brand. Expect a vibrant atmosphere, unexpected surprises, and plenty of reasons to stay awhile.
With more than 100 stores nationwide, The Paper Store Group continues to redefine modern shopping through connection, creativity, and discovery.
Come see what is waiting and find something you did not know you needed at Uncharted Eatontown.
uncharted.com
48 NJ-36 in Eatontown, NJ
