2021 Newborn Guide - The Monmouth Moms


   Whether you’re becoming a mom for the first time, or maybe this isn’t your first rodeo, having a baby is one of the most amazing experiences we go through as women. With all that comes with having a little one also comes the need for self-care, products for baby and mom, and so much more. Our 2021 Newborn Guide is full of local resources to guide you though this journey of the newborn stage, complete with clothing boutiques, physical therapists, gift boxes, night nurses, doulas, lactation specialists, and so much more. Check it out below, mama!




At Wise Birth Choices we believe that a woman should always have the most amazing birth experience possible!

Our doulas are professionally trained to provide non-medical, judgment-free support through pregnancy, birth and the immediate postpartum weeks that follow. By adapting to the specific needs of each client, we provide the unique care that each woman needs while pregnant, giving birth and bringing home baby

When choosing Wise Birth Choices, you will reap the benefits of working with a team of dedicated doulas, lactation consultants and childbirth educators. Together, we will help you prepare for and feel secure in your wishes. Their unbiased support will help grow your confidence.

When the time comes, and you are in labor, we will meet you in your home or at the hospital. We will stay with you throughout the labor and birth, working with you, your partner and your medical team to help you achieve the most beautiful experience possible! We will help you adjust once your baby arrives and help you settle in as a family with your new little one. We want to be sure you have everything you need to transition smoothly into your new roles as parents.

All Wise Birth Choices Doulas work in pairs so you know you have a familiar person on-call 24/7, are continually trained in-house for consistency and professionalism, are on-call from the moment you contract with us, provide support tailored to your individual needs and desires, support your birth with or without medication, VBAC, scheduled cesarean and every option in between, and provide postpartum support to ensure you are healing well, physically and mentally.

Wise Birth Choices also offers the following services:

  • Birth Photography
  • Postpartum Doula
  • Lactation & Infant Feeding Specialist
  • Private Childbirth Class
  • Best Baby Class
  • Breastfeeding 101 Class
  • Placenta Encapsulation
  • TENS Unit Rentals
  • Pre and Postnatal Massage
  • Comprehensive Care Packages available



Contact Information
Wise Birth Choices


[email protected]


We look forward to supporting your family!






  Cuties Children’s Boutique is a charming locally owned baby & kid’s store located on Rt 35 in Shrewsbury, offering a unique assortment of clothing, gifts, and special occasion attire for newborn through size 8 years. The owner is a Monmouth County mom, who carefully curated the product assortment to feature innovative & organic baby products, contemporary & classic children’s apparel, and high quality yet moderately-priced special occasion wear.

The shop carries a range of top baby brands including Kissy Kissy, Angel Dear, Kickee Pants, EGG, Mayoral, Tea Collection, Magnetic Me and more. If you are looking for the perfect take me home outfit, newborn photo accessories, baby keepsakes & must-haves (magnetic me footies!), or a beautiful christening outfit, Cuties is the place to go for a pleasant and easy shopping experience. They offer a one-stop shop with exceptional products, great customer service and complimentary gift-wrapping on all purchases.

For a limited time use code in store or online: MMNEWBORN21 for 10% off your order *Valid through September 30th, 2021


Location & Contact Information
Cuties Children’s Boutique

703 Broad St.

Shrewbury, NJ 07702






  Sea Salt and Honey Photography was born out of food and lifestyle blogger Nicole Todd‘s love for photography and family. After 10 years of blogging (for her blog of the same name), Nicole has expanded her repertoire to include wedding, engagement, newborn, and family photos.

With a keen eye, intuitive nature, and inherent warmth, Nicole will work with your family to deliver the shots you seek for any occasion. In a previous life, Nicole was the event director for Brides Magazine, so she understands how the tiniest detail can impact the entirety of an event. Whether it’s the birth of a baby, keepsake family photos, celebrating an engagement, or documenting a wedding, Nicole will pour all her energy into helping you feel comfortable in front of the camera and capturing your life’s most special moments.






  Born on May 20th, 2021 at 1pm…the moms at Early Mommy are thrilled to welcome BABY BUM BUTTA! This all-natural cream blends hand-selected ingredients proven to soothe baby’s skin instantly on contact. Developed to treat and prevent diaper rash, a common ailment for new mommies and their little ones, Early Mommy’s unique formula was created by moms, for moms to moisturize and treat baby’s delicate skin while protecting against future skin irritation. Plant-based and blended with 14% zinc oxide, beeswax, and free of dyes and fragrances,  BABY BUM BUTTA is formulated to grow with little ones, working wonders on other every day bothers like dry skin, insect bites, and chafing. 

  As EARLY MOMMY’s Co-Founder and CEO, Alexis Senatore (a Monmouth County mom!) explained, “As a mom of three young kids, I know firsthand that shopping for baby products can be overwhelming. There are so many choices out there! But at Early Mommy, we are determined to make the experience easy, fun and affordable.  After all, moms and dads deserve to feel empowered and confident when they’re making those all-important first purchases for their baby. ”

EARLY MOMMY’s CMO and fellow mom of three Danielle Collins adds, “For years I struggled to find the perfect products to help treat my girls’ sensitive skin. Between eczema, diaper rash, and all the skin irritations that come with the early years of childhood, I was often overwhelmed. At Early Mommy, we aim to help make these choices easier for other moms, taking one of the many daily decisions off their plates.”

Alexis founded EARLY MOMMY in 2021 to help make the skin care choices of motherhood simple and safe, providing high quality products that grow with both mommy and baby. From the planning and nesting phases, to the exciting delivering and nurturing stages, EARLY MOMMY is determined to provide a nurturing experience for all moms during the challenging yet incredible milestones that come with motherhood.

Use code LOCALMOMS for 10% off Bum Butta!

To learn more about Early Mommy and Baby Bum Butta, please visit earlymommy.com







At Night Night Nurse, Registered Nurses with years of experience both caring for newborns in the home and the hospital come to your home and take care of your little one while you sleep. Each of our nurses has an active nursing license, which mandates the same requirements that a hospital would. Hire a registered night nurse to help you take care of your new addition!




  Boardwalk Family Chiropractic is a family health and wellness practice. Dr. Sarah Roseberry and Dr. Sean Stewart are dedicated to helping you grow happy and healthy families through gentle and specific chiropractic care.

Dr. Sarah is Webster Certified through the International Chiropractic Pediatric Association (ICPA) to best care for pregnant women. She also has further specialization in caring for the pediatric population. Together, Drs. Sean and Sarah care for the youngest members of your family to the youngest at heart. Whether you are a couple just starting your family, a student, an athlete, a weekend warrior, or grandma and grandpa, at Boardwalk Family Chiropractic we have your back through every walk of life!

Located in the heart of Manasquan at 87 Union Ave, we are easily accessible from 71 and 35 to conveniently serve the Jersey Shore and surrounding townships.


Location & Contact Information
Boardwalk Family Chiropractic

87 Union Ave.

Manasquan, NJ 08736







  Natural Mama Boxes provides pregnancy boxes of body care and comfort products for pregnant mamas, new mamas, and babies, with only the most natural, organic ingredients, for an experience that is safe, clean and comfortable.

We do the research on the products, thoughtfully curate them and ship the box directly to you for maximum convenience.

The perfect gift for an expecting loved one, friend, or to treat yourself (come on, you know you deserve this). We have the best boxes for every phase of pregnancy!






Pregnancy can result in a substantial amount of physical changes as your body grows and adapts to carry new life. At Inner Dynamics Physical Therapy, we want to help make this monumental time of your life as easy of a transition as possible. Pelvic physical therapy during the prepartum and postpartum stages can treat the potential discomfort and difficulties that emerge.

Prepartum dysfunctions commonly seen include low back pain, lower extremity pain, hip tightness, pelvic girdle pain, urinary leakage, swelling and difficulty with overall mobility. Interventions can also be used prepartum to improve the delivery process by preparing the perineal region for birth. Postpartum concerns commonly seen include low back pain, perineal pain, C-section scar pain, urinary or fecal leakage, difficulty resuming activities such as exercising, sex or household chores, and core weakness. A pelvic physical therapist can manage and reduce your physical symptoms by addressing postural changes, body mechanics, strength impairments and muscle tissue changes related to your concerns. Some new mothers notice after giving birth a thinning or separation of the abdominal wall called a diastasis recti abdominis that can be addressed with a pelvic physical therapist as well. Throughout all stages, we will perform a musculoskeletal examination to identify what structures are affected by your symptoms, and then devise an individualized treatment plan to help you improve your daily function and restore your overall well-being.


Location & Contact Information
1300 State Route 35, Plaza 2, Unit 102, Ocean, NJ 07712
 (732) 508-9926





      Whether you’re planning for a family, pregnant or just had a baby, Crest Physical Therapy offers customized plans to optimize your physical health.

  Dedicated to providing first class physical therapy care to our patients, we provide comprehensive and individually designed rehabilitative therapy and exercise programs for patients of all ages and physical abilities. Crest offers a full range of physical therapy services and certified rehabilitative services, such as pelvic floor rehabilitation, lymphatic drainage massage, vestibular and balance, and hand therapy, as well as sports medicine and orthopedic physical therapy.

Physical Therapy For Pregnancy and Motherhood

It’s hard to plan for what to expect in the different transition phases from preparing for pregnancy, being pregnant and motherhood.  Each has its challenges, and many times, various health issues or concerns result from pregnancy, labor and delivery.  Our specialist at Crest Physical Therapy is available to help you through your physical challenges, such as pelvic pain, pain in your lower back and urinary incontinence due to pregnancy.

These are conditions that are common with pelvic floor muscle dysfunction. At least one-third of women will experience a pelvic floor dysfunction.  Over time, due to stress, scar tissue, surgeries and the natural course of aging, our pelvic floor muscles may become weak or overstressed and can spasm. This can lead to pain, weakness, incontinence  or decreased quality of life.  At Crest Physical Therapy, our certified pelvic floor specialist  identifies and addresses the multiple contributing factors of pelvic floor dysfunction, utilizing an individually designed and specific treatment  regimen to meet each patient’s needs.

Please contact our West Long Branch office to schedule an appointment for treatment.

Breastfeeding and Physical Therapy

Breastfeeding your little comes with its own set of challenges from neck and shoulder pain to clogged ducts. Find relief with Crest Physical Therapy.  Our team will customize a treatment plan to help decrease body aches and  pains through manual therapy techniques, therapeutic exercise, and postural re-education.  We also have certified lymphedema specialist that can provide manual lymph drainage therapy and therapeutic ultrasound for moms who are having difficulty with breastfeeding due to clogged ducts.

Please contact our West Long Branch office to schedule an appointment for treatment.

Infants, Torticollis and Physical Therapy

Crest Physical Therapy works with children as young as infants who have torticollis. Torticollis is a tightening of a child’s neck muscles that causes the head to tilt to one side and turn to the other side. Our skilled pediatric physical therapist will perform a comprehensive assessment and develop an individualized treatment program. Treatment typically includes physical therapy sessions with localized strengthening and stretching exercises that increase a baby’s neck range of motion, as well as  educating parents on what to do at home to help.

Please contact our Manasquan office to schedule an appointment for treatment.

Locations & Contact Information

Crest Physical Therapy has 4 location in Monmouth County:

West Long Branch – Manasquan – Red Bank – Hazlet

Participating With Most Major Insurance Carriers!

Learn more and schedule appointments at:


Or reach us by calling 732-282-7005




 Spring Lake Kids is a Baby & Children’s boutique offering unique apparel and gifts for today’s tiny trendsetters. Spring Lake Kids has been a destination for mothers and grandparents for over 3 decades. We specialize in new baby gifts and apparel, both traditional and modern and with always a touch of beachy flare!
Other fabulous services include:
– Monogramming
– Gift Baskets
– Big Brother & Big Sister Gifts
– Baby Registry
– Online Shopping (springlakekids.com)
– Private Shopping Appointments
Location & Contact Information
304 Morris Avenue
Spring Lake, NJ







  At Atlantic Pelvic Health & Wellness Center, Pelvic Floor Physical Therapist, Theresa Wilk-Feeley, provides care, education, and support focusing on changes throughout a women’s life from first menstrual cycle through menopause. Symptoms may be personal, complex, and intimidating, but the treatment doesn’t have to be. She provides private treatment rooms and a patient-led therapy approach, to make sure you are comfortable and successful with your treatment plan. Treatment is available for:
  • Pain/pressure/heaviness in pelvis
  • Pain in hips, low back, groin/pubic symphysis
  • Endometriosis
  • Postpartum/Prenatal related issues
  • Pelvic floor prolapse
  • Perimenopause/Post Menopause
  • Vulvodynia/vaginitis
  • Dyspareunia (painful sex)
  • Overactive bladder
  • Interstitial cystitis
  • Constipation/abdominal bloating
  • Pudendal neuralgia
  • Incontinence / Leaking






   Lightbridge Academy creates genuine, caring relationships with every family member, ensuring the educational success and well-being of each child.

 As the Solution for Working Parents®, we are here to support you as an extension of your very own family and a true partner in your child’s early education and development. Our state-of-the-art child care center is currently enrolling for our Infant, Toddler, Preschool, and Pre-K programs. We look forward to meeting you and your precious little one!



Location & Contact Information

233 Broad St.
Matawan, NJ 07747

P: (732) 422-5158
F: (732) 879-0283

Monday – Friday
6:30 AM – 6:30 PM




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