The Monmouth Moms 2020 Newborn Guide - The Monmouth Moms

Welcome to the Monmouth Moms 2020 Newborn Guide! We have found some amazing resources and businesses to help moms find the best options for their newborn. Not only are we featuring services for newborns but we have a lot of great options for moms during and after pregnancy.  Life with a new baby can be magical, but it can also be overwhelming! If you are expecting or recently had a baby we hope this guide can help you connect with the people and places you need.





Wise Birth Choices LLC is an established, highly experienced, professional service that includes birth doulas, postpartum doulas, placenta encapsulation, childbirth classes, birth photography, certified breastfeeding counselors, and prenatal yoga. When you choose Wise Birth Choices, you gain a whole team of maternity experts. They will help you build a solid foundation, provide the care, comfort and security you need for a positive birth experience and successful transition into parenthood. Their combined skills provide all the services you need during pregnancy, birth and postpartum.



Email: [email protected]

Call : 908-947-5106




Cuties Children’s Boutique is a charming locally owned baby & kid’s store located in Shrewsbury. They offer a unique assortment that can’t be found anywhere else in this area of clothing, gifts, and special occasion attire for newborn through size 12 years. The owner is a Monmouth County mom, who carefully curated the product assortment to feature innovative & organic baby products, on trend contemporary & classic children’s apparel, and high quality yet moderately-priced special occasion wear.

The shop carries a range of top baby brands including kissy kissy, Angel Dear, kickee pants, EGG Baby, magnetic me and more. If you are looking for the perfect take me home outfit, new baby must-haves (magnetic me footies!), or a beautiful christening outfit, Cuties is the place to go for a pleasant and easy shopping experience. They offer a one-stop shop with exceptional products, great customer service and complimentary gift-wrapping on all purchases.

Store address:  703 Broad Street, Shrewsbury
Phone #:  732-268-8979










Meet the Children’s Health Center, LLC.  Conveniently located on Route 35 in Middletown, NJ.  The practice was established in September 2007 and they are proud to serve Monmouth County.  They  in pediatric and adolescent medicine, serving ages birth to 21.  Dr. Nancy DeNicola has over twenty years of experience. In addition, they have 3 other providers, Dr. Rocco Pascucci, M.D., Ashley Parlavechio, PA-C and Susan Ko- Velez, PA-C.
They offer a friendly staff, short wait time, and flexible appointments (including late evening and weekend appointments).  They are always  committed to providing high-quality, personalized care and place tremendous value on the importance of a long-term, trusting relationship between your family and our office.
Personalized care is our primary focus; a priority which is not limited just to your visit to the office.  Our goal is to provide multiple avenues for you to easily access your child’s medical information, schedule appointments, seek medical advice, and reach your pediatrician. Utilizing the latest in medical electronic technology, we provide a secure web-portal which provides parents convenient access to commonly requested information such as vaccination records, appointment and referral requests prescription refills, and school/camp forms.  See our Online Patient Services link for further information.  All of us at the Children’s Health Center, LLC, look forward to working with you and your family!
941 NJ-35, Middletown Township, NJ 07748
Call : (732) 264-6070








Happy Family After is a group of highly trained, experienced postpartum doulas and Newborn Care Specialists. They specialize in overnight care for newborns as well as sleep coaching for children 2-months-old to 6-years-old. Caregivers provide custom support that includes: establishing good sleep habits, assisting with breastfeeding questions and challenges, general baby care, light housekeeping, and offering guidance and emotional support for parents. Their professional sleep coaches get your little one sleeping through the night in just a few days and are there to help with any bumps along the way. HFA founder, Devon Clement, has been helping parents adjust to parenthood for 20 years and she can’t wait to help you through this crazy (and amazing) life experience!
Phone: (732) 820-0325





Middletown Pediatrics is committed to providing comprehensive medical care for children from birth through college age. They partner with parents to optimize the health, growth and development of their children. Their board certified pediatricians have served the Monmouth County shore area for over 40 years. They are on staff at Riverview Medical Center in Red Bank, and Monmouth Medical Center in Long Branch. The practice has two offices conveniently located in the towns of Red Bank and Hazlet. Offices are open Monday to Friday, Saturday in Red Bank, with some evening hours at both locations, and physicians are available on-call 24/7. We take pride in providing comprehensive health care, with caring and compassion. Middletown Pediatrics has been a certified medical home since 2013.
The practice is run by Dr. Edman who has been practicing pediatrics at Middletown Pediatrics since 1981. He is an Assistant Clinical Professor of Pediatrics at the Hahnemann University School of Medicine, Philadelphia, PA, and is the Chair of Pediatrics at Riverview Medical Center, Red Bank, NJ. Dr. Edman was awarded the 2012 Physician Recognition Award from Riverview Medical Center.  This award honors outstanding service to the hospital and the community it serves.



Dr. Edman lives with his wife of more than 30 years, Dr. Jayne Edman, who is Dean of Health Science at Brookdale Community College. They raised their two grown children Charles and Hannah in Little Silver and Shrewsbury.

529 State Highway 35

Red Bank NJ, 07701

P: (732) 741-9800




812 Poole Ave, Suite A

Hazlet, NJ 07730

P: (732) 888-0010


Danielle Riley is an award winning photographer offering custom newborn, maternity, baby and family portrait sessions with a rich, timeless feel. Her gentle and patient style combined with her love and passion is always present.  Danielle provides a personal boutique style experience at her studio in Colts Neck, NJ.
Colts Neck NJ  |  732-778-1170


Spring Lake Kids is a Baby & Children’s boutique offering unique apparel and gifts for today’s tiny trendsetters. Spring Lake Kids has been a destination for mothers and grandparents for over 3 decades. We specialize in new baby gifts and apparel, both traditional and modern and with always a touch of beachy flare!
Other fabulous services include:
Gift Baskets
Big Brother & Big Sister Gifts
Baby Registry (coming soon!)
On Line Shopping (
Private Shopping Appointments
304 Morris Avenue
Spring Lake, NJ  07762



Pregnancy can result in a substantial amount of physical changes as your body grows and adapts to carry new life. At Inner Dynamics Physical Therapy, we want to help make this monumental time of your life as easy of a transition as possible.

Pelvic physical therapy during the prepartum and postpartum stages can treat the potential discomfort and difficulties that emerge.

Prepartum dysfunctions commonly seen include low back pain, lower extremity pain, hip tightness, pelvic girdle pain, urinary leakage, swelling and difficulty with overall mobility. Interventions can also be used prepartum to improve the delivery process by preparing the perineal region for birth.
Postpartum concerns commonly seen include low back pain, perineal pain, C-section scar pain, urinary or fecal leakage, difficulty resuming activities such as exercising, sex or household chores, and core weakness. A pelvic physical therapist can manage and reduce your physical symptoms by addressing postural changes, body mechanics, strength impairments and muscle tissue changes related to your concerns. Some new mothers notice after giving birth a thinning or separation of the abdominal wall called a diastasis recti abdominis that can be addressed with a pelvic physical therapist as well. Throughout all stages, we will perform a musculoskeletal examination to identify what structures are affected by your symptoms, and then devise an individualized treatment plan to help you improve your daily function and restore your overall well-being.

1300 State Route 35, Plaza 2, Unit 102, Ocean, NJ 07712
 (732) 508-9926




At Kiddie Academy® we understand that parents today face greater hurdles than ever. With so much uncertainty in our world, let Kiddie Academy of Upper Freehold alleviate some of your biggest challenges and be a partner in your child’s safe, nurturing care and education.
Being together makes learning fun!
Kiddie Academy of Upper Freehold gives your child a place to safely make friends, play games, learn, and celebrate just being a kid – despite what is happening in the world outside.
We are prioritizing health and safety
That is why we launched Health Essentials, an industry-leading set of standard operating procedures that can help mitigate the spread of potential infection throughout our Academies. Health Essentials expands upon our existing disinfection and health protocols that offer parents and staff peace of mind and demonstrates our commitment to creating a healthy and safe environment for learning and working.
Now enrolling for Fall – start your journey with Kiddie Academy today
Contact us today to set up a time to get together (virtually) and learn more.
5 Allyson Way
Allentown NJ, 08501
Click here for their website






Michelle Amy Photography is a natural light, lifestyle photographer specializing in newborn and family photography throughout New Jersey. Michelle Amy Photography strives for simplicity and authenticity. She is a mother and former mother-baby registered nurse which she applies to her approach to photography and documentation of families and their unique connections. She is a full service photographer and offers a variety of heirloom products including albums and canvas prints.
To view her portfolio and to get in touch please visit her at or check out her Instagram account @michelleamyphotography









Pure Direct Pediatrics is a concierge pediatric practice offering home visits in addition to office visits, exclusive phone and text access with dual pediatrician and lactation consultant, and much more!  Dr. Amna Husain, a mother herself, is owner and pediatrician and NJ’s first pediatric direct primary care practice which works through a monthly membership.  Complimentary prenatal consultations and meet n’ greets for couples interested in meeting the pediatrician and learning more about the practice.  Visit our website to download free e-guide on Healthy Habits for each Age and Stage!

479 County Road 520, Suite A201
Marlboro, NJ 07746







Night Night Nurse was created to provide parents with the peace of mind they need to get much needed rest. At Night Night Nurse, Registered Nurses with years of experience both caring for newborns in the home and the hospital come to your home and take care of your little one while you sleep. We can come as often or as little as you need. You can wake up refreshed and energized ready to enjoy every waking moment with your new bundle. Each of our nurses has an active nursing license, which mandates the same requirements that a hospital would.



We are here because we know PEACE of mind is above all else.



Based out of Red Bank, NJ







By George Baby is a boutique baby and toddler clothing store featuring trusted, luxury name brands such as The Beaufort Bonnet Company, The Proper Peony, Bella Bliss, Kissy Kissy & more! Classic Clothing and unique nursery items for children Newborn-6 years.
Layette options for boys and girls.
Boy and Girl options for Fall/Winter, Sweaters, Pajamas, Blankets & Accessories, Jackets & Coats, and Little Girls Dresses. Popular Christening outfits and gifts.





825 River Rd.
Fair Haven, NJ 07704








Sponsored By: Wise Birth Choices, Cuties Children’s Boutique, Children’s Health Center, Happy Family After, Middletown Pediatrics, Danielle Riley Photography & Design, Spring Lake Kids, Inner Dynamics Physical Therapy, Kiddie Academy of Upper Freehold, Michelle Amy Photography, Amna Husain, MD of Pure Direct Pediatrics, Night Night Nurse, & By George Baby

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